I read this article recently at ExhibitorsDaily.com. The statistics are spot-on, and well worth a read. Next time you’re trying to validate the costs of buying a booth and going to a tradeshow, just consider these facts:
83% of attendees have some kind of buying power.
85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof.
79% of the attendees say that attending shows helps them decide what products to buy.
91% of attendees say trade shows impact their buying decisions because the competition is in one place, allowing for comparison shopping in real time.
85% of an exhibitor’s success lies in the performance of the staff.
People-to-people medium where the quality of communication is critical, ineffective staffing equals ineffective exhibiting
53% of exhibit managers say it’s “difficult” or “very difficult” to keep effective booth staffers.
Trade shows cost 38% less than sales calls.
Trade show visitors will tell 6+ people about their experience.
81% testify that trade shows help attendees become aware of new products and services.
Trade shows are the No. 1 b2b marketing tool to support sales, beating out specialty publications, Internet, promotions and PR.
91% of attendees say they get the most useful buying info from trade shows and events.