Below are five basic elements that every trade show display should include and tips for using each of these elements to create an effective trade show display.
• Visual
• Tagline
• Description
• Company Name & Logo
• Website
1. Create your trade show graphics carefully.
Simple, bold and clear images are the most effective in creating a memorable canvas for your selling story. Ornate, involved, mysterious and confusing art and graphics may be great to look at but can be distracting and much less effective as a backdrop for your trade show message.
http://www.flexidisplay.com/Graphic-Design-s/93.htm
2. Create a simple and easy to remember tagline
Choose your words carefully, and keep the tagline for your trade show display simple, clear and short!
Most people that did not plan to visit you at the show will simply walk past your booth. They may, at best, give your display a passing glance. This, believe it or not, is often your only chance to grab them. If your trade show display has a carefully thought out and compelling tagline, they may choose to take an extra moment and learn a little more about your company.
The shorter your tagline the larger it can appear on your trade show display. The larger it is on your trade show display the further your display can reach into the trade show traffic. Even a small table top display with a short bold message can be seen from several yards away.
3. Be careful when writing your description.
It’s tempting to write a description for your trade show display that explains everything you want your customer to know about your product or service, but don’t!
As much as you would like them to, most trade show attendees will not want to spend much time reading about your company. If the headline and graphic of your trade show display captured their attention, they may want to read a sentence or two at most. Keep your sentences short and choppy. Make each word count.
• Use bullet points
• Keep your messages short
• Don’t get too technical
• Less is more
4. Make the company name prominent
Place the company name in the header portion of your display, as most trade show visitors will expect to find it there.
As for a company logo, if you don’t have one, we suggest that you create one or let us create one for you. It is your opportunity to create an impression. It makes you look established.
5. Feature your website address.
Probably the single most important message in your whole trade show display is your website address. This is because if the show attendee saw something at your booth that interests them, they can copy your website address, even at a distance, and visit it at their leisure. If you don’t already have a website, get one.
Try to select a website name that is both meaningful to your business and one that is easy to remember.
Let us help you create the perfect custom display for your company. At Flexi, we love to help.
